Among the slew of innovations piercing legacy news media in order to maintain their importance, relevance and financial viability, one notable shift in online newsrooms is the resurgence of newsletters as a controlled means of disseminating curated news content and controlling incoming traffic on news websites. This is particularly the case in Belgium, where nearly a quarter of the population indicated newsletters as their primary source of news in the 2018 Oxford Digital News Report. In this chapter, we establish three main reasons explaining the sudden rebirth of newsletters, and zoom in on one leading Belgian media player to show that, how and why (a) newsletters have emerged as bigger sources of incoming online traffic than social media and (b) newsletters have effectively altered the daily work of journalists in online newsrooms, as newsletters have become a focal point in the ‘digital first’ approach adopted by legacy media.
|Title of host publication||Journalistic Metamorphosis|
|Subtitle of host publication||Media Transformation in the Digital Age|
|Editors||Vázquez-Herrero Jorge, Direito-Rebollal Sabela, Silva-Rodríguez Alba, López-García Xosé|
|Place of Publication||Cham|
|Number of pages||11|
|Publication status||Published - 2020|