Integrated marketing communication, Hoe verkoop je aan een Nederlander Belgisch bier?

Translated title of the contribution: Integrated marketing communication, How to sell Belgian Beer to the Dutch?

Johan Hellemans, Eric Lauwers, Manisha Thakker

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Vulgarizing

Translated title of the contribution	Integrated marketing communication, How to sell Belgian Beer to the Dutch?
Original language	Dutch
Title of host publication	Management Jaarboek
Publisher	PIMMS
Pages	156-161
Publication status	Published - 2007

Handle.net

@inbook{e5cb0af1ce9c4050b390feba77c586b4,

title = "Integrated marketing communication, Hoe verkoop je aan een Nederlander Belgisch bier?",

author = "Johan Hellemans and Eric Lauwers and Manisha Thakker",

year = "2007",

language = "Dutch",

series = "Management jaarboek",

publisher = "PIMMS",

pages = "156--161",

booktitle = "Management Jaarboek",

}