Mapping of the process to commodify Personal Identifiable Information in social media (EMSOC Project Deliverable 3.1.1).

Research output: Book/ReportCommissioned report

Abstract

Social media and its main revenue model, advertising, have brought privacy issues along. This deliverable maps the process wherein Personal Identifiable Information (PII) is gathered and commodified as a sellable service. This mapping is achieved through desk research that focussed on five distinct social media platform and one technology that is extensively used to gather PII, cookies. This mapping will also map the affordances associated with this commodification process.
Original languageEnglish
PublisherUnknown
Publication statusPublished - 4 Jan 2012

Publication series

NameMapping of the process to commodify Personal Identifiable Information in social media

Keywords

  • privacy
  • social media
  • Personal Identifiable Information
  • empowerment

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