Mapping technological diffusion: What can business learn from the case of worldwide mobile telephony?

Sofie Van Den Waeyenberg

Research output: Chapter in Book/Report/Conference proceedingConference paper

Abstract

The bottom of the pyramid literature advises multinational companies to launch disruptive innovation in less developed countries before launching it in developed countries. We examine this statement by an explorative quantitative study of mobile telephony in 70 developed and less developed emerging countries. A discriminant function analysis indicates that on average the speed of mobile telephony diffusion (calculated using Griliches s epidemic diffusion model) is higher in emerging countries than in developed countries. We rank the 70 countries according to descending rate of diffusion growth or diffusion speed and compare mobile telephony diffusion between regions. We find that former communist European countries, Portugal, Brazil, and Israel have the highest speed of mobile telephony diffusion; North American and Scandinavian countries have the lowest diffusion speed. We also explore how the presence of a bottom of the pyramid population affects mobile telephony growth, which results into some remarkable findings.
Original languageEnglish
Title of host publication34th EIBA Annual Conference - International Business and the catching up economies: challenges and opportunities
PublisherEuropean International Business Academy
Publication statusPublished - 12 Dec 2008
EventFinds and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet - Stockholm, Sweden
Duration: 21 Sep 200925 Sep 2009

Publication series

NameInternational Business and the catching up economies: challenges and opportunities

Conference

ConferenceFinds and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet
CountrySweden
CityStockholm
Period21/09/0925/09/09

Keywords

  • explorative quantitative research
  • technology diffusion
  • mobile telephony
  • emerging countries
  • bottom of the pyramid

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