“Meating halfway”: Exploring the attitudes of meat eaters, veg*ns, and occasional meat eaters toward those who eat meat and those who do not eat meat

Sara Pabian, Gaëlle Ouvrein, Kathleen van Royen, Frans Folkvord, Karolien Poels, Heidi Vandebosch, Charlotte De Backer

Research output: Contribution to journalArticlepeer-review

Abstract

Empirical studies have persistently reported negative attitudes of meat eaters toward vegetarians and vegans (veg*ns), but scant attention has been paid to veg*ns’ attitudes toward meat eaters. We aimed to investigate the attitudes of meat eaters and veg*ns from both perspectives. In addition, we explored the attitudes of occasional meat eaters. We performed a cross-sectional study (Study 1) among meat eaters, veg*ns, and occasional meat eaters, as well as a content analysis of publicly available tweets (Study 2). Study 1 (N = 477, M age = 23.45, SD = 5.91) showed that the attitudes of veg*ns toward meat eaters are significantly more negative compared to the attitudes of meat eaters toward veg*ns, but both were lower than the midpoint on scales measuring negative attitudes toward the other. Study 2 showed that only a small portion (<1%) of tweets (N = 1,328) on meat eating or veg*nism contained signs of negative attitudes. The two studies provide little evidence of the existence of strong negative attitudes.

Original languageEnglish
Number of pages16
JournalThe Journal of Social Psychology
Volume163
Issue number3
DOIs
Publication statusPublished - 4 May 2023

Bibliographical note

Funding Information:
This work was supported by VLAIO (Flanders Innovation & Entrepreneurship) and Flanders' FOOD as it is part of the InFlOOD study (Influence of Food Media on Food Consumption Patterns in Flanders; Grant number: HBC.2018.0397).

Publisher Copyright:
© 2022 Taylor & Francis.

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