Mobimeter: A report on the adoption and use of mobile media technologies in Flanders.

Karel Verbrugge, Isabelle Stevens, Lieven De Marez, Carina Maria Veeckman, Paulien Coppens, Loy Van Hamme, Bram Lievens

Research output: Book/ReportOther report

Abstract

The primary aim of Mobimeter is to gather and disclose reliable information about the "mobile device user" on a systematic and annual basis. Objectives of the recurrent monitor include trend flagging over time, identification of changing mobile habits and detection of opportunities within the fast growing group of mobile device users. Moreover, it gains in-depth information about attitudes towards arising services that combine social, location based and mobile characteristics as these services drive the new mobile app economy.
Original languageEnglish
PublisheriMinds Digital Society Department
Number of pages84
Publication statusPublished - Nov 2013

Bibliographical note

iMinds Digital Society Department

Keywords

  • Mobile Media Adoption
  • Mobile habits
  • Location Based Services
  • Mobile payments
  • Trend flagging

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