Abstract
This report explores the motivations that guide Flemish viewers in their selection of VoD services and content. It draws on a large-scale multifaceted audience study with VoD consumers in Flanders and consists of an exploratory survey (N=77), a diary study (N=62) and semi-structured face-to-face interviews (N=60).
| Translated title of the contribution | Motivations for VoD-consumption in Flanders: Results diary study and qualitative interviews. |
|---|---|
| Original language | Dutch |
| Publisher | imec-SMIT, Vrije Universiteit Brussel |
| Number of pages | 34 |
| Publication status | Published - 31 Oct 2024 |
Keywords
- VoD consumption
- Audience study
- Flanders
- VoD adoption