Omnichannel retail: Indicators for consumer mobility and retailers’ channel strategy

Penelope Schoutteet; Lieselot Vanhaverbeke; Heleen Buldeo Rai; Sara Verlinde; Cathy Macharis; Fuseina Mahama Musah

Omnichannel retail: Indicators for consumer mobility and retailers’ channel strategy

Penelope Schoutteet, Lieselot Vanhaverbeke, Heleen Buldeo Rai, Sara Verlinde, Cathy Macharis, Fuseina Mahama Musah

Research output: Unpublished contribution to conference › Unpublished abstract

Abstract

We present an overview of relevant indicators in the context of omni-channel retail with respect to consumer mobility and retailers’ channel strategy. These indicators can provide more insight in the behavior of the retailers (e.g. store evolution in the city center and/or commercial centers in the periphery) and policy makers (e.g. actions to promote the city center and/or commercial centers). Measures for the consumers are, among others, travel distances to different types of retail stores (grocery, fashion, electronics, …), average number of patronized stores, number of devices and/or channels used during the shopping process, … Indicators for the retailers include average number of channels/touch points, average number of store locations, turnover/profitability per square meter, …

Original language	English
Publication status	Unpublished - 13 Oct 2016
Event	MOBI Seminar 2016: On small and big data: How to go to a more sustainable mobility system? - Brussels, Belgium Duration: 13 Oct 2016 → 13 Oct 2016

Seminar

Seminar	MOBI Seminar 2016
Country/Territory	Belgium
City	Brussels
Period	13/10/16 → 13/10/16

Embargoed Document

MOBI Seminar 2016 - Penelope Schoutteet
1.87 MB

Cite this

@conference{e8867b9ad5954a018c038d2bb5ba26af,

title = "Omnichannel retail: Indicators for consumer mobility and retailers{\textquoteright} channel strategy",

abstract = "We present an overview of relevant indicators in the context of omni-channel retail with respect to consumer mobility and retailers{\textquoteright} channel strategy. These indicators can provide more insight in the behavior of the retailers (e.g. store evolution in the city center and/or commercial centers in the periphery) and policy makers (e.g. actions to promote the city center and/or commercial centers). Measures for the consumers are, among others, travel distances to different types of retail stores (grocery, fashion, electronics, …), average number of patronized stores, number of devices and/or channels used during the shopping process, … Indicators for the retailers include average number of channels/touch points, average number of store locations, turnover/profitability per square meter, …",

author = "Penelope Schoutteet and Lieselot Vanhaverbeke and {Buldeo Rai}, Heleen and Sara Verlinde and Cathy Macharis and {Mahama Musah}, Fuseina",

year = "2016",

month = oct,

day = "13",

language = "English",

note = "MOBI Seminar 2016 : On small and big data: How to go to a more sustainable mobility system? ; Conference date: 13-10-2016 Through 13-10-2016",

}

TY - CONF

T1 - Omnichannel retail: Indicators for consumer mobility and retailers’ channel strategy

AU - Schoutteet, Penelope

AU - Vanhaverbeke, Lieselot

AU - Buldeo Rai, Heleen

AU - Verlinde, Sara

AU - Macharis, Cathy

AU - Mahama Musah, Fuseina

PY - 2016/10/13

Y1 - 2016/10/13

N2 - We present an overview of relevant indicators in the context of omni-channel retail with respect to consumer mobility and retailers’ channel strategy. These indicators can provide more insight in the behavior of the retailers (e.g. store evolution in the city center and/or commercial centers in the periphery) and policy makers (e.g. actions to promote the city center and/or commercial centers). Measures for the consumers are, among others, travel distances to different types of retail stores (grocery, fashion, electronics, …), average number of patronized stores, number of devices and/or channels used during the shopping process, … Indicators for the retailers include average number of channels/touch points, average number of store locations, turnover/profitability per square meter, …

AB - We present an overview of relevant indicators in the context of omni-channel retail with respect to consumer mobility and retailers’ channel strategy. These indicators can provide more insight in the behavior of the retailers (e.g. store evolution in the city center and/or commercial centers in the periphery) and policy makers (e.g. actions to promote the city center and/or commercial centers). Measures for the consumers are, among others, travel distances to different types of retail stores (grocery, fashion, electronics, …), average number of patronized stores, number of devices and/or channels used during the shopping process, … Indicators for the retailers include average number of channels/touch points, average number of store locations, turnover/profitability per square meter, …

M3 - Unpublished abstract

T2 - MOBI Seminar 2016

Y2 - 13 October 2016 through 13 October 2016

ER -