On color and enhancing in-store experiences to promote shopping behaviour

Research output: Contribution to journal › Article › peer-review

Keywords

@article{1405b84ae21f4238af57bb3a888eaab8,

title = "On color and enhancing in-store experiences to promote shopping behaviour",

keywords = "in-store experiences, marketing, consumentengedrag",

author = "Malaika Brengman",

year = "2006",

language = "English",

pages = "17--19",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "Q1",

}