Optimizing digital signage for in-store marketing: Insights on adoption intentions and message persuasiveness.

Research output: ThesisPhD Thesis

Abstract

n/a
Original languageEnglish
Awarding Institution
  • Vrije Universiteit Brussel
Supervisors/Advisors
  • Willems, Kim, Supervisor
  • Brengman, Malaika, Supervisor
Award date8 Mar 2021
Publication statusPublished - 2021

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