Policy Brief #74 - Film export: Small European markets seeking global audiences

What are the export dynamics of films from small European markets? How can films from small European markets enhance their reach of broader global audiences? The CresCine project will soon publish an interactive visual report, titled ‘Small European Film Markets: Portraits and Comparisons.' The data shows that local film industries in small countries and regions cannot be sustained by home audiences alone. This is why the film industries and policy stakeholders in these markets must develop different strategies for funding and producing films.
The forthcoming report provides in-depth research on seven small European markets (Estonia, Croatia, Denmark, Flanders in Belgium, Ireland, Lithuania, and Portugal), and compares them with six large European markets (France, Germany, Italy, Spain, the UK, and Poland). However, in some aspects, the insights and lessons learned are valuable to other markets in Europe and beyond. It features over 60 interactive data visualisations that industry and policy stakeholders can use to compare markets, delve into export patterns in specific export territories, and explore a wealth of data across the value chain of film production, funding, distribution, exhibition, and reception.