Political advertising, targeting and minors. The Belgian case

The Regulation on the transparency and targeting of political advertising constitutes a response to contemporary challenges in political campaigning, aiming to augment transparency and accountability in the realm of online political advertising. However, persistent concerns involve sponsor’s declaration, the distinction between targeting and ad delivery techniques, and the complexities surrounding consent requirements. Of particular concern is the potential vulnerability of minors to political advertising. Emphasis must be placed on refining the regulatory framework to enhance transparency, accountability, and informed consent, thereby safeguarding democratic discourse from manipulation and disinformation.