@inbook{3da523e985964837bf6dc5f7e90a7709,
title = "Prospects and Pitfalls of Douglass North's New Institutional Economics Approach for Global Media Policy Research",
abstract = "This article aims to respond to the goal of this edited volume to discuss new or rarely employed theoretical and methodological ways of analysing communication policy. More specifically, attention is devoted to the search for adequate frameworks and methodologies in the emerging but under-theorized field of global media policy. Specifically, the article will present the new institutional economics approach by its most important proponent and theoretician, Douglass C. North , and we discuss its relevance for the analysis of Global Media Policy and of global audiovisual policy in particular. This issue will be used throughout the article to illustrate and tentatively apply the theoretical elaboration.",
keywords = "New Institutional Economics, Global Media Policy, WTO, Cultural Diversity",
author = "Jan Loisen",
note = "Just, Natascha & Puppis, Manuel",
year = "2012",
language = "English",
isbn = "978-1-84150-674-6",
series = "European Communication Research and Education Association Series",
publisher = "Intellect",
pages = "33--53",
editor = "Natascha Just and Manuel Puppis",
booktitle = "Trends in Communication Policy Research. New Theories, Methods and Subjects",
}