Abstract
Within SoLoMIDEM, we are mainly interested in the habits and attitudes of users of Location Based Services (LBS). LBS users have specific characteristics. They are young (70% under 34 years old) and own more mobile devices and other technologies than non-LBS users. They are also interested in and inclined to test out new technologies. The basic segmentation of 5 LBS user groups (social, functional, leisurely, concerned users and absentees), developed in wave 1, was reproduced on identical factors (privacy issues, privacy settings modification, motivations for location-based services use) and could be validated again in this second wave. Currently an extended segmentation, adding concepts related to information disclosure and self-?identity management, is performed and will be integrated in the following deliverable.
Besides basic trend flagging and fine-tuning the segmentation of SoLoMo users, this second monitor mainly tackles user privacy and willingness to share location information in a SoLoMo context.
Besides basic trend flagging and fine-tuning the segmentation of SoLoMo users, this second monitor mainly tackles user privacy and willingness to share location information in a SoLoMo context.
Original language | English |
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Publisher | Unknown |
Publication status | Published - Feb 2014 |
Publication series
Name | SoLoMIDEM D1.2.3 - Monitor report 2 |
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Bibliographical note
iMinds-Digital SocietyKeywords
- Survey
- User Research
- Location Based Services
- Location privacy