Soul mate or macho man? Naming analysis of the representation of men in two popular Flemish women's magazines

Martina Temmerman; Maaike Van De Voorde

Soul mate or macho man? Naming analysis of the representation of men in two popular Flemish women's magazines

Martina Temmerman
, Maaike Van De Voorde

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

Abstract

The objective of this study is to sketch the way men are represented in two popular Flemish women's magazines, Flair and Libelle. These are the two most read weeklies for women in Flanders. Their target groups differ: the Flair reader tends to be younger than the Libelle reader. Moreover, whereas the Flair reader is generally unmarried and without children, family life is of core interest for the Libelle reader.

The articles are analyzed along two different lines, inspired by Critical Discourse Analysis (van Dijk, 1993; Wodak & Meyer, 2001; Wodak & Chilton, 2005). In the first part a lexical analysis examines which names are used to refer to men. Moreover, we seek to find an answer to the following questions: how (if at all) do the names in both magazines differ? What's the underlying cause for the differences or similarities between the magazines?

Original language	English
Title of host publication	Linguistic studies of human language
Editors	Georgeta Rata
Place of Publication	Athens
Publisher	ATINER
Pages	129-144
Number of pages	16
ISBN (Print)	978-960-9549-45-5
Publication status	Published - 2013

Keywords

discourse analysis
naming analysis
women's magazines

Handle.net

Persistent link

BOAB3: The embodiment of journalistic values put to the test: a discourse analysis of the articulation of institutional voices and identities in Flemish newspapers
Temmerman, M. (Co-Promotor), Carpentier, N. (Administrative Promotor) & Bogaerts, J. (Collaborator)
1/10/06 → 30/06/12
Project: Fundamental

3d Annual International Conference on Literature, Languages & Linguistics
Van De Voorde, M. (Speaker)
12 Jul 2010 → 15 Jul 2010
Activity: Talk or presentation › Talk or presentation at a conference

Cite this

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title = "Soul mate or macho man? Naming analysis of the representation of men in two popular Flemish women's magazines",

abstract = "The objective of this study is to sketch the way men are represented in two popular Flemish women's magazines, Flair and Libelle. These are the two most read weeklies for women in Flanders. Their target groups differ: the Flair reader tends to be younger than the Libelle reader. Moreover, whereas the Flair reader is generally unmarried and without children, family life is of core interest for the Libelle reader. The articles are analyzed along two different lines, inspired by Critical Discourse Analysis (van Dijk, 1993; Wodak \& Meyer, 2001; Wodak \& Chilton, 2005). In the first part a lexical analysis examines which names are used to refer to men. Moreover, we seek to find an answer to the following questions: how (if at all) do the names in both magazines differ? What's the underlying cause for the differences or similarities between the magazines?",

keywords = "discourse analysis, naming analysis, women's magazines",

author = "Martina Temmerman and \{Van De Voorde\}, Maaike",

note = "Rata, Georgeta",

year = "2013",

language = "English",

isbn = "978-960-9549-45-5",

pages = "129--144",

editor = "Georgeta Rata",

booktitle = "Linguistic studies of human language",

publisher = "ATINER",

}

TY - CHAP

T1 - Soul mate or macho man? Naming analysis of the representation of men in two popular Flemish women's magazines

AU - Temmerman, Martina

AU - Van De Voorde, Maaike

N1 - Rata, Georgeta

PY - 2013

Y1 - 2013

N2 - The objective of this study is to sketch the way men are represented in two popular Flemish women's magazines, Flair and Libelle. These are the two most read weeklies for women in Flanders. Their target groups differ: the Flair reader tends to be younger than the Libelle reader. Moreover, whereas the Flair reader is generally unmarried and without children, family life is of core interest for the Libelle reader. The articles are analyzed along two different lines, inspired by Critical Discourse Analysis (van Dijk, 1993; Wodak & Meyer, 2001; Wodak & Chilton, 2005). In the first part a lexical analysis examines which names are used to refer to men. Moreover, we seek to find an answer to the following questions: how (if at all) do the names in both magazines differ? What's the underlying cause for the differences or similarities between the magazines?

AB - The objective of this study is to sketch the way men are represented in two popular Flemish women's magazines, Flair and Libelle. These are the two most read weeklies for women in Flanders. Their target groups differ: the Flair reader tends to be younger than the Libelle reader. Moreover, whereas the Flair reader is generally unmarried and without children, family life is of core interest for the Libelle reader. The articles are analyzed along two different lines, inspired by Critical Discourse Analysis (van Dijk, 1993; Wodak & Meyer, 2001; Wodak & Chilton, 2005). In the first part a lexical analysis examines which names are used to refer to men. Moreover, we seek to find an answer to the following questions: how (if at all) do the names in both magazines differ? What's the underlying cause for the differences or similarities between the magazines?

KW - discourse analysis

KW - naming analysis

KW - women's magazines

M3 - Chapter

SN - 978-960-9549-45-5

SP - 129

EP - 144

BT - Linguistic studies of human language

A2 - Rata, Georgeta

PB - ATINER

CY - Athens

ER -

Soul mate or macho man? Naming analysis of the representation of men in two popular Flemish women's magazines

Abstract

Keywords

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Projects

BOAB3: The embodiment of journalistic values put to the test: a discourse analysis of the articulation of institutional voices and identities in Flemish newspapers

Activities

3d Annual International Conference on Literature, Languages & Linguistics

Cite this