Stress restoration in retailing

Wim Janssens, Kim Willems, Karolien Poels

Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)


Shopping is often a particularly stressful activity. The positive influence of vegetation on
human psychological functioning has already been empirically demonstrated in work-,
home-, and hospital environments, but not yet in a retail store context. This study aims
to examine (1) whether the presence of in-store vegetation can alleviate stress in
consumers, and (2) the extent to which consumer stress reduction has a beneficial effect
on perceptions and patronage behavior. The findings of a between-subjects
experimental design (n = 151) provide partial support for both questions.
Original languageEnglish
Title of host publication41st European Marketing Conference (EMAC), submitted on 1 December 2011
Publication statusPublished - 2012
EventUnknown -
Duration: 1 Jan 2012 → …

Publication series

Name41st European Marketing Conference (EMAC), submitted on 1 December 2011


Period1/01/12 → …


  • Stress recovery theory
  • Evolutionary store atmospherics
  • In-store vegetation

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