The ‘Black Pete’ debate in Flemish newspapers: From conflict to moderation

In recent years, a lot of academic attention has been paid to the public discussion on ‘Black Pete’ (Zwarte Piet) in the Low Countries. Black Pete is a much-debated blackface character which is part of the Saint-Nicholas tradition – a yearly festive event taking place at the beginning of December associated with gifts and celebration. ‘Tradition’ versus ‘racism’ seem to be the main arguments in the debate. The current study analyzes the debate as it evolved in Flanders from 2012 until 2022, applying Critical Discourse Analysis to find out how the thinking about the event and the Black Pete character, as reflected in the newspapers, changed over a decade. Our sample consists of 143 articles from the four most read newspapers in Flanders (De Standaard, De Morgen, Het Laatste Nieuws, Het Nieuwsblad). All journalistic genres were included, news reports as well as opinion articles, but also readers’ letters. Based on an analysis of naming, modality and evidentiality (Halliday 1994; Fairclough 2013), we illustrate and demonstrate how the tone of the debate gradually changed from a discourse of conflict into a discourse of moderation and appeasement.