The Characteristics of Local Media Clusters: An Integrated Approach

Marlen Komorowski

The Characteristics of Local Media Clusters: An Integrated Approach

Research output: Chapter in Book/Report/Conference proceeding › Conference paper

Abstract

Within industry cluster studies, especially media clusters have recently gained interest from the scientific and political world. However, there is no common agreement on a comparative framework that integrates the various facets of the phenomenon. After a thorough revision of existing literature, this article proposes a framework into which empirical observations and theoretical considerations can be placed. Within the literature on (media) clusters, this paper finds several parameters: place, proximity, pertinence, profile, path-dependency, policy, and performance. We argue that these seven parameters - 7Ps - provide a solid foundation to grasp the dynamics of media clusters, which are composed of three essential entities: media institutions, media workers and media communities. We argue that the integrative and multidisciplinary framework brings together the existing heterogeneous approaches towards media clusters into one suitable analysis model.

Original language	English
Title of host publication	World Media Economics and Management Conference
Subtitle of host publication	Global Media & Local Entrepreneurs
Place of Publication	New York, USA
Publisher	Gabelli School of Business, Fordham University
Number of pages	41
Volume	1
Publication status	Published - 4 May 2016
Event	12th World Media Economics and Management Conference: Global Media & Local Entrepreneurs - Gabelli School of Business, Fordham University, New York, United States Duration: 2 May 2016 → 6 May 2016 Conference number: 12 http://www.wmemc.org/

Conference

Conference	12th World Media Economics and Management Conference
Abbreviated title	WMEMC
Country/Territory	United States
City	New York
Period	2/05/16 → 6/05/16
Internet address	http://www.wmemc.org/

Keywords

media clusters
framework
agglomeration
media institutions
media workers
communities
proximity
place

2 Finished

BRGEOZ265: Strengthening Brussels' media clusters: Organisations, workers and communities of practice at Pôle Reyers and beyond.
Picone, I., Geoffroy, V. & Domingo, D.
1/10/14 → 31/12/18
Project: Fundamental
SRP18: SRP (Zwaartepunt): Towards a Sustainable Media Ecology? The Case of the Flemish Audiovisual Industry
Pauwels, C. & Ballon, P.
1/11/12 → 31/10/17
Project: Fundamental

1 Commissioned report
1 Conference paper
1 Article

The seven parameters of media clusters: An integrated approach for local cluster analysis
Komorowski, M., 1 Jun 2016, In: International Journal of Media and Cultural Politics. 12, 2, p. 171-191 21 p.
Research output: Contribution to journal › Article › peer-review

File
17 Citations (Scopus)

714 Downloads (Pure)
A New Approach to Media Cluster Research: Bringing the Human Factor back into Scope
Komorowski, M., Wiard, V. & Plazy, S., 9 Jun 2015, Séminaire International - Cultural and Creative Quarters and Clusters: Developing a Global Perspective. Angers, France: University of Angers, Vol. 1. 25 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference paper
Deliverable 1.1b: Report Towards a Common Framework for Media Clusters Brussels: Part of Work Package 1: Conceptual coordination of mapping Brussels’ media industry
Komorowski, M., 1 Oct 2015, Studies on Media, Information and Telecommunication (SMIT). 37 p.
Research output: Book/Report › Commissioned report

Open Access
File

1 Talk or presentation at a conference

12th World Media Economics and Management Conference
Marlen Komorowski (Speaker)
4 May 2016
Activity: Talk or presentation › Talk or presentation at a conference

Cite this

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title = "The Characteristics of Local Media Clusters: An Integrated Approach",

abstract = "Within industry cluster studies, especially media clusters have recently gained interest from the scientific and political world. However, there is no common agreement on a comparative framework that integrates the various facets of the phenomenon. After a thorough revision of existing literature, this article proposes a framework into which empirical observations and theoretical considerations can be placed. Within the literature on (media) clusters, this paper finds several parameters: place, proximity, pertinence, profile, path-dependency, policy, and performance. We argue that these seven parameters - 7Ps - provide a solid foundation to grasp the dynamics of media clusters, which are composed of three essential entities: media institutions, media workers and media communities. We argue that the integrative and multidisciplinary framework brings together the existing heterogeneous approaches towards media clusters into one suitable analysis model.",

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publisher = "Gabelli School of Business, Fordham University",

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url = "http://www.wmemc.org/",

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T1 - The Characteristics of Local Media Clusters

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PY - 2016/5/4

Y1 - 2016/5/4

N2 - Within industry cluster studies, especially media clusters have recently gained interest from the scientific and political world. However, there is no common agreement on a comparative framework that integrates the various facets of the phenomenon. After a thorough revision of existing literature, this article proposes a framework into which empirical observations and theoretical considerations can be placed. Within the literature on (media) clusters, this paper finds several parameters: place, proximity, pertinence, profile, path-dependency, policy, and performance. We argue that these seven parameters - 7Ps - provide a solid foundation to grasp the dynamics of media clusters, which are composed of three essential entities: media institutions, media workers and media communities. We argue that the integrative and multidisciplinary framework brings together the existing heterogeneous approaches towards media clusters into one suitable analysis model.

AB - Within industry cluster studies, especially media clusters have recently gained interest from the scientific and political world. However, there is no common agreement on a comparative framework that integrates the various facets of the phenomenon. After a thorough revision of existing literature, this article proposes a framework into which empirical observations and theoretical considerations can be placed. Within the literature on (media) clusters, this paper finds several parameters: place, proximity, pertinence, profile, path-dependency, policy, and performance. We argue that these seven parameters - 7Ps - provide a solid foundation to grasp the dynamics of media clusters, which are composed of three essential entities: media institutions, media workers and media communities. We argue that the integrative and multidisciplinary framework brings together the existing heterogeneous approaches towards media clusters into one suitable analysis model.

KW - media clusters

KW - framework

KW - agglomeration

KW - media institutions

KW - media workers

KW - communities

KW - proximity

KW - place

M3 - Conference paper

VL - 1

BT - World Media Economics and Management Conference

PB - Gabelli School of Business, Fordham University

CY - New York, USA

Y2 - 2 May 2016 through 6 May 2016

ER -

The Characteristics of Local Media Clusters: An Integrated Approach

Abstract

Conference

Keywords

Fingerprint

Projects

BRGEOZ265: Strengthening Brussels' media clusters: Organisations, workers and communities of practice at Pôle Reyers and beyond.

SRP18: SRP (Zwaartepunt): Towards a Sustainable Media Ecology? The Case of the Flemish Audiovisual Industry

Research output

The seven parameters of media clusters: An integrated approach for local cluster analysis

A New Approach to Media Cluster Research: Bringing the Human Factor back into Scope

Deliverable 1.1b: Report Towards a Common Framework for Media Clusters Brussels: Part of Work Package 1: Conceptual coordination of mapping Brussels’ media industry

Activities

12th World Media Economics and Management Conference

Cite this