The Deep Brand: Designs for a new chapter in marketing?

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)328-357
Number of pages30
JournalJournal of Brand Strategy
Volume10
Issue number4, SPRING 2022
Publication statusPublished - 2 Jan 2022

Bibliographical note

Lead Partner, Thinking; Research Fellow, CLEA Vrije Universiteit Brussel, Secretary of the Cybernetics Society, UK

Keywords

  • brand model, design, leadership, praxis, IBM, integration, cybernetics, self-organization

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