The determining factors of brand confusion in print advertising

Malaika Brengman, Maggie Geuens, Patrick De Pelsmacker

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age')
PublisherL. Hildebrandt, D. Annacker and D. klapper
Publication statusPublished - 1999
EventUnknown -
Duration: 1 Jan 1999 → …

Publication series

Name28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin

Conference

ConferenceUnknown
Period1/01/99 → …

Bibliographical note

Proceedings of the28th European Marketing Academy (EMAC) Conference, May 11-14, Marketing and Competition in the Information Age (Ed.), L. Hildebrandt, D. Annacker & D. Klapper, Humboldt University Berlin

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