The determining factors of brand confusion in print advertising

Malaika Brengman; Maggie Geuens; Patrick De Pelsmacker

The determining factors of brand confusion in print advertising

Malaika Brengman, Maggie Geuens, Patrick De Pelsmacker

Research output: Chapter in Book/Report/Conference proceeding › Conference paper

Original language	English
Title of host publication	Proceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age')
Publisher	L. Hildebrandt, D. Annacker and D. klapper
Publication status	Published - 1999
Event	Unknown - Duration: 1 Jan 1999 → …

Publication series

Name	28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin

Conference

Conference	Unknown
Period	1/01/99 → …

Bibliographical note

Proceedings of the28th European Marketing Academy (EMAC) Conference, May 11-14, Marketing and Competition in the Information Age (Ed.), L. Hildebrandt, D. Annacker & D. Klapper, Humboldt University Berlin

Cite this

Brengman, M., Geuens, M., & De Pelsmacker, P. (1999). The determining factors of brand confusion in print advertising. In Proceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age') (28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin). L. Hildebrandt, D. Annacker and D. klapper.

Brengman, Malaika ; Geuens, Maggie ; De Pelsmacker, Patrick. / The determining factors of brand confusion in print advertising. Proceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age'). L. Hildebrandt, D. Annacker and D. klapper, 1999. (28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin).

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title = "The determining factors of brand confusion in print advertising",

keywords = "marketing, consumentengedrag",

author = "Malaika Brengman and Maggie Geuens and {De Pelsmacker}, Patrick",

note = "Proceedings of the28th European Marketing Academy (EMAC) Conference, May 11-14, Marketing and Competition in the Information Age (Ed.), L. Hildebrandt, D. Annacker & D. Klapper, Humboldt University Berlin; Unknown ; Conference date: 01-01-1999",

year = "1999",

language = "English",

series = "28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin",

publisher = "L. Hildebrandt, D. Annacker and D. klapper",

booktitle = "Proceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age')",

}

Brengman, M, Geuens, M & De Pelsmacker, P 1999, The determining factors of brand confusion in print advertising. in Proceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age'). 28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin, L. Hildebrandt, D. Annacker and D. klapper, Unknown, 1/01/99.

The determining factors of brand confusion in print advertising. / Brengman, Malaika; Geuens, Maggie; De Pelsmacker, Patrick.
Proceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age'). L. Hildebrandt, D. Annacker and D. klapper, 1999. (28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin).

Research output: Chapter in Book/Report/Conference proceeding › Conference paper

TY - GEN

T1 - The determining factors of brand confusion in print advertising

AU - Brengman, Malaika

AU - Geuens, Maggie

AU - De Pelsmacker, Patrick

N1 - Proceedings of the28th European Marketing Academy (EMAC) Conference, May 11-14, Marketing and Competition in the Information Age (Ed.), L. Hildebrandt, D. Annacker & D. Klapper, Humboldt University Berlin

PY - 1999

Y1 - 1999

KW - marketing

KW - consumentengedrag

M3 - Conference paper

T3 - 28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin

BT - Proceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age')

PB - L. Hildebrandt, D. Annacker and D. klapper

T2 - Unknown

Y2 - 1 January 1999

ER -

Brengman M, Geuens M, De Pelsmacker P. The determining factors of brand confusion in print advertising. In Proceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age'). L. Hildebrandt, D. Annacker and D. klapper. 1999. (28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin).