The ideology of convenience: canned foods in women's magazines

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2 Citations (Scopus)


This paper investigates the communication of canned foods in Flanders between 1945 and 1960. It forwards the antinomy between convenience and care as theoretical framework, it uses three women's magazines as source material, and it subjects this material to the technique of close reading. The results show that the discursive construction of canned foods differs according to the ideology of the magazines. Whereas the agrarian periodical discarded canned foods as careless convenience that menaced the idea of the good housewife, the socialist and the commercial publications undeniably accepted them as caring convenience that could facilitate the household chores of working women. The analysis, thus, deals with the ideological aspect of convenience food, an aspect that has only rarely been examined.
Original languageEnglish
Article number5
Pages (from-to)21-25
Number of pages5
Publication statusPublished - 31 Oct 2015

Bibliographical note

Appetite Special Issue by research group FOST "Convenience Foods: Schopping, Cooking & Eating"


  • Food Studies
  • Food history
  • Convenience foods Home meal cooking History Literature survey Definitions
  • Food preservation
  • Women's Magazines
  • Communication


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