Abstract
Recent developments in the media industries have signalled the need for public service media (PSM) organizations to reposition themselves in order to reach audiences, and also secure financial sustainability and programming rights. In repositioning themselves, PSM have increasingly embraced some of the core characteristics of platforms by developing a central video-on-demand (VOD) service as portal to PSM services, investing in exclusive content and using data to create richer user experiences and gain insights into audience practices. However, this ‘platformization’ process comes with both challenges and opportunities to reach the public service remit. This article conducts an analysis of the on-demand portals of PSM, to uncover how platformization is reshaping the PSM core remit and values, and how these are transposed in online services and offerings. The research employs a comparative case study analysis of five VOD services of PSM in Western and Northern Europe: Belgium-Flanders (VRT.NU), BelgiumWallonia (RTBF Auvio), Finland (Yle Areena), Ireland (RTÉ Player) and Norway (NRK TV). The results discuss three main categories: interfaces and features, strategies for catalogue and content curation, and tools for discoverability and prominence.
Original language | English |
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Pages (from-to) | 3-22 |
Number of pages | 20 |
Journal | International Journal of Media and Cultural Politics |
Volume | 19 |
Issue number | 1 |
DOIs | |
Publication status | Published - 23 Nov 2023 |
Bibliographical note
Publisher Copyright:© 2023 Intellect Ltd.
Keywords
- video-on-demand
- catalogue analysis
- European media markets
- public service media
- online platforms
- public broadcasting
- video portals
- small media markets
- PSM