Abstract
The article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided.
| Original language | English |
|---|---|
| Pages (from-to) | 354 |
| Number of pages | 1 |
| Journal | Advances in Consumer Research |
| Issue number | 39 |
| Publication status | Published - 2011 |
| Event | Unknown - Duration: 1 Jan 2011 → … |
Keywords
- threat appeals
Fingerprint
Dive into the research topics of 'The processing of threat appeals in the prevention of obesity: weighing the weight issue'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver