The time of art: Negri and Virno on kairòs, language, and creation.

Negri and Virno aim to establish a concept of art that demonstrates a difference within a contemporary society that they see as completely dominated by the market. A time regime presenting the spheres of work and non-work as separate, structures human life. Yet in fact, work today stretches beyond the borders of both spheres. Labor power consists mainly in creativity, communication, and cooperation. Virno and Negri state that a market-oriented time regime that perpetuates a divide between labor time and non-labor time presents itself as a dismeasure. It attempts to objectively measure and structure something that is really a dynamic and intersubjective matter, namely the immaterial traits that are also potentially productive of life in general, and that are productive of art. When Negri and Virno call the work of art a singular mode of labor power, they imply that it deploys the elements of labor power in a manner that is different from market-oriented labor, that it exploits their capacity to produce life itself in a meaningful way. Yet neither Negri nor Virno puts forth a broad concept of art that embodies the potential that they attribute to it. This article aims to extend Negri’s and Virno’s proposals and present a conceptualization of the nature of the artwork that would posit the difference in relation to dismeasure of the market as Negri and Virno conceive it.