@inproceedings{dce478f1c0c245dda0282f10730602d9,
title = "Trust in the Context of Online shopping: A Review",
abstract = "Trust is a key factor that determines the success of Business to Consumer (B2C) e-commerce transactions. Previous researchers have identified several critical factors that influence trust in the context of online shopping. This research will focus on available security measures which assure online shopper's safety and great sales promotions and online deals which stimulate customers to shop online.",
keywords = "Consumer behavior, Online shopper, Personality, Trust, e-commerce",
author = "Farhod Karimov",
year = "2009",
month = jun,
day = "17",
language = "English",
series = "EconAnadolu 2009",
publisher = "Online",
booktitle = "Anadolu International Conference in Economics",
note = "Finds and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet ; Conference date: 21-09-2009 Through 25-09-2009",
}