Tying and Bundling: the New EC Non-Horizontal Merger Guidelines

Doris Hildebrand

Research output: Book/ReportCommissioned report

Abstract

The European Commission is about to develop guidelines for vertical and
conglomerate mergers. On behalf of the European Commission, Professor
Church performed an extensive literature review on the impact of vertical
and conglomerate mergers on competition, the so-called "Church-
Report".1 The "Church-Report" provides a detailed survey on economic
models and findings. However, the report sticks very much to the theory
and offers little guidance for both, practitioners and the European Commission
how to apply the theory to specific cases. This CCR intends to
close this gap with a special focus on potential competitive harm through
bundling and tying. Firstly, it is demonstrated that the specific theoretical
models give only poor guidance as the results are often contradictory
depending on the assumptions made. Secondly, the CCR identifies the
most important insights of the economic literature that are applicable in
practice and should be included into the European Commission's guidelines.
The next CCR will cover the other aspects of the Church Report:
portfolio effects, input and customer foreclosure.
Original languageEnglish
PublisherEE&MC
Number of pages5
Publication statusPublished - 2012

Publication series

NameCCR - Competition Competence Report
PublisherEE&MC

Keywords

  • TYING AND BUNDLING
  • NEW EC NON-HORIZONTAL

Fingerprint Dive into the research topics of 'Tying and Bundling: the New EC Non-Horizontal Merger Guidelines'. Together they form a unique fingerprint.

Cite this