USEMP D3.5 - Socio-economic value of personal information

This report presents a socio-economic perspective on the tool for user-centred personal data management as envisioned by the USEMP project. It evaluates how the ecosystem can evolve in the future shaped by the USEMP tool, identifying business opportunities and challenges that can be seen to arise when the user has the means to assert more control. In doing so, the deliverable focuses on the industry perspective. The industry of online advertising was chosen as the use case of investigation. Combining an in-depth assessment of the current situation in the form of a state-of-the-art with empirical data gathered through expert interviews, this report draws out an existing value network as well as provides some recommendations on how the USEMP tool can make most sense in socio-economic terms.