Using hallmark sport events to internationally brand your city: Measuring the effects of the Tour de France on the brand of the city of Utrecht in nine different nations

Bob Heere; Tim Breitbarth; Xiaoyan  Xing; Adam Jones; Juan Luis  Paramio Salcines; Masayuki  Yoshida; Inge Derom

Using hallmark sport events to internationally brand your city: Measuring the effects of the Tour de France on the brand of the city of Utrecht in nine different nations

Bob Heere, Tim Breitbarth, Xiaoyan Xing, Adam Jones, Juan Luis Paramio Salcines, Masayuki Yoshida, Inge Derom

Research output: Chapter in Book/Report/Conference proceeding › Meeting abstract (Book)

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Original language	English
Title of host publication	2017 North American Society for Sport Management Conference Abstracts
Publisher	NASSM
Pages	392-393
Publication status	Published - 30 May 2017
Event	North American Society for Sport Management Conference - Denver, CO, United States Duration: 30 May 2017 → 3 Jun 2017

Conference

Conference	North American Society for Sport Management Conference
Country/Territory	United States
City	Denver, CO
Period	30/05/17 → 3/06/17

Access to Document

Heere et al., 2017Final published version, 117 KB

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Cite this

Heere, B., Breitbarth, T., Xing, X., Jones, A., Paramio Salcines, J. L., Yoshida, M., & Derom, I. (2017). Using hallmark sport events to internationally brand your city: Measuring the effects of the Tour de France on the brand of the city of Utrecht in nine different nations. In 2017 North American Society for Sport Management Conference Abstracts (pp. 392-393). NASSM.

@inbook{c28272f2372f4d108ab3ad73e9528d8f,

title = "Using hallmark sport events to internationally brand your city: Measuring the effects of the Tour de France on the brand of the city of Utrecht in nine different nations",

author = "Bob Heere and Tim Breitbarth and Xiaoyan Xing and Adam Jones and {Paramio Salcines}, {Juan Luis} and Masayuki Yoshida and Inge Derom",

year = "2017",

month = may,

day = "30",

language = "English",

pages = "392--393",

booktitle = "2017 North American Society for Sport Management Conference Abstracts",

publisher = "NASSM",

note = "North American Society for Sport Management Conference ; Conference date: 30-05-2017 Through 03-06-2017",

}

Heere, B, Breitbarth, T, Xing, X, Jones, A, Paramio Salcines, JL, Yoshida, M & Derom, I 2017, Using hallmark sport events to internationally brand your city: Measuring the effects of the Tour de France on the brand of the city of Utrecht in nine different nations. in 2017 North American Society for Sport Management Conference Abstracts. NASSM, pp. 392-393, North American Society for Sport Management Conference , Denver, CO, United States, 30/05/17.

Using hallmark sport events to internationally brand your city: Measuring the effects of the Tour de France on the brand of the city of Utrecht in nine different nations. / Heere, Bob; Breitbarth, Tim; Xing, Xiaoyan et al.
2017 North American Society for Sport Management Conference Abstracts. NASSM, 2017. p. 392-393.

Research output: Chapter in Book/Report/Conference proceeding › Meeting abstract (Book)

TY - CHAP

T1 - Using hallmark sport events to internationally brand your city

T2 - North American Society for Sport Management Conference

AU - Heere, Bob

AU - Breitbarth, Tim

AU - Xing, Xiaoyan

AU - Jones, Adam

AU - Paramio Salcines, Juan Luis

AU - Yoshida, Masayuki

AU - Derom, Inge

PY - 2017/5/30

Y1 - 2017/5/30

M3 - Meeting abstract (Book)

SP - 392

EP - 393

BT - 2017 North American Society for Sport Management Conference Abstracts

PB - NASSM

Y2 - 30 May 2017 through 3 June 2017

ER -