Why current business modelling doesn't work for Digital Health

Research output: Chapter in Book/Report/Conference proceedingConference paper

Abstract

ver the last 15 years, the term Business Model is increasingly discussed in scientific literature. Business Modelling frameworks are being applied to innovations and new products across different industries with the goal to help business owners and academics to understand as well as create value-capturing processes. The concept provides exceptional value for transformative and disruptive innovations. Digital Health, the convergence of digital innovation with health care, not only represents a highly innovative sector but also one with significant disruptive potential. At the same time the intricacies of the health sector such as country-specific regulations and third party payer insurance systems demand a specialized Business Modelling approach. This paper elaborates the limitations of current Business Modelling frameworks for Digital Health related applications, based on data gathered in workshops with 17 Digital Health startups. Originating from the identified limitations and insights a novel Digital Health specific Business Modelling approach is introduced.
Original languageEnglish
Title of host publication2017 ISPIM Forum, Toronto, Canada
PublisherISPIM
Number of pages18
ISBN (Electronic)978-952-335-019-9
Publication statusPublished - 20 Mar 2017
EventThe ISPIM Innovation Forum - Toronto, Canada
Duration: 19 Mar 201722 Mar 2017

Conference

ConferenceThe ISPIM Innovation Forum
CountryCanada
CityToronto
Period19/03/1722/03/17

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