A study on the influence of online interaction on purchase intention in live-broadcast e-commerce mode of beauty products: the moderating effect of personality traits.

  • Yuexuan Li ((PhD) Student)

Student thesis: Master's Thesis

Date of AwardAug 2021
Original languageEnglish
SupervisorLeo Van Hove (Promotor) & Valeska Katharina Engesser (Jury)

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