Beter Doen door Goed te Doen: De Percepties en Motivaties van Grote Ondernemingen omtrent Cause-Related Marketing.

Translated title of the thesis: Doing Well by Doing Good: The Perceptions and Motivations from Big Companies Regarding Cause-Related Marketing.

Student thesis: Master's Thesis

Date of Award2019
Original languageDutch
SupervisorStijn Van Puyvelde (Promotor) & Ronny Verbraecken (Jury)

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