COMPARE DIFFERENT RETAIL/ONLINE PRICES FROM EXTERNAL SOURCES FOR GOODYEAR EMEA AND EVALUATE MARKET POSITION OF GOODYEAR VS COMPETITION

  • Anumita Sengupta ((PhD) Student)

Student thesis: Master's Thesis

Abstract

Date of Award2017
Original languageEnglish
SupervisorJenny Hillemann (Promotor) & Penelope Schoutteet (Jury)

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