Limitations and Pitfalls of AI in Marketing: When Should an Organisation Invest in Marketing AI? Managerial Advice.

  • Noora Katriina Nokkonen ((PhD) Student)

Student thesis: Master's Thesis

Date of AwardAug 2022
Original languageEnglish
SupervisorKim Willems (Promotor) & Maxime Albert Mulamba Ke Tchomba (Jury)

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