Luxury Branding During an Economic Downturn: Mercedes-Benz in Eastern Europe in the Period of 2009-2013

  • Sona Nyitrayova ((PhD) Student)
  • Katie Goeman (Promotor)

Student thesis: Master's Thesis

Abstract

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Date of AwardMay 2014
Original languageEnglish
SupervisorKatie Goeman (Promotor)

Keywords

  • Master thesis

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