| Date of Award | 8 Mar 2021 |
|---|---|
| Original language | English |
| Supervisor | Kim Willems (Promotor), Malaika Brengman (Co-promotor), Jo Pierson (Jury), Wendy Van den Broeck (Jury), Tibert Verhagen (Advisor) & Eleonora Pantano (Jury) |
Optimizing digital signage for in-store marketing: insights on adoption intentions and message persuasiveness
Student thesis: Doctoral Thesis