The Consumer Perception of AI-Driven Personalisation in Online Email Marketing Campaigns: An Experimental Vignette Study.

  • Emma Annie N Mc Evilly ((PhD) Student)
  • Rob Heyman (Promotor)

Student thesis: Master's Thesis

Date of Award19 May 2025
Original languageEnglish
SupervisorRob Heyman (Promotor) & Ulysse Maes (Jury)

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