Annual Conference of the European International Business Academy (EIBA)

Hens, L. (Speaker)

Activiteit: Talk or presentation at a conference

Description

Van den waeyenberg, S. & Hens. L. (2007). A Model for a Product Launch at the Bottom of the Pyramid.
Periode13 dec 2007 → 15 dec 2007
EvenementstitelAnnual Conference of the European International Business Academy (EIBA)
EvenementstypeConference
Conferentienummer33
LocatieCatania, Italy