Description
Workshop on the invitation of Prof Dr Simone Pfenninger Abstract: Sociolinguistic attitude research has seen a gradual introduction of implicit attitude measures from the field of social psychology in the past decade (e.g. Babel 2010; Pantos & Perkins 2012; Campbell-Kibler 2012, Speelman et al. 2013; Rosseel et al. 2019). In this workshop, we focus on one of these measures: the Implicit Association Test (IAT; Greenwald et al. 1998). The IAT has been used extensively in social psychology to study a wide range of phenomena ranging from gender bias (e.g. Cvencek et al. 2011) to self-esteem (e.g. McKay et al. 2010). In sociolinguistics the method is employed to measure automatic associations with languages, language varieties or linguistic features (e.g. Campbell-Kibler 2013; Loudermilk 2015; Álvarez‐Mosquera 2017; McKenzie & Carrie 2018; Rosseel et al. 2018). This workshop presents a introduction to the IAT paradigm and its potential for sociolinguistic applications. The workshop has a practical orientation aiming to provide participants with the necessary knowledge and resources to design and conduct their own IAT studies. After a general introduction on how the classic IAT works, we will briefly survey a number of variants of the method and discuss when these variants may be preferred over the classic IAT. Subsequently, the workshop will systematically run through the main design choices that have to be made when developing an IAT experiment providing practical pointers on experiment design, stimulus development, data collection and analysis. The session concludes with a critical reflection on the opportunities and limitations of the IAT paradigm for sociolinguists both from a practical and theoretical perspective.| Periode | 17 feb 2023 |
|---|---|
| Gehouden op | University of Zurich, Switzerland |
| Mate van erkenning | International |