podcast:Neuroscience and customer experiences

Description

In this podcast, Anders Gustafsson interviews Nanouk Verhulst about her work on neuroscience and customer experiences. The discussions is based on the following published paper: Verhulst, N., De Keyser, A., Gustafsson, A., Shams, P., & Van Vaerenbergh, Y. (2019). Neuroscience in service research: an overview and discussion of its possibilities. Journal of Service Management, 30, 621-649,