Projecten per jaar
Vingerafdruk
Verdiep u in de onderzoeksgebieden waarop Kim Willems actief is. Deze onderwerplabels komen uit het werk van deze persoon. Samen vormen ze een unieke vingerafdruk.
- 6 Soortgelijke profielen
Samenwerkingen en hoofdonderzoeksgebieden uit de afgelopen vijf jaar
Recente externe samenwerking op landen-/regioniveau. Duik in de details door op de stippen te klikken of
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FWOCE2: SBO project - Traditioneel gefermenteerde levensmiddelen voor een gezond dieet
Leroy, F. (Administrative Promotor), Weckx, S. (CoI (Co-Promotor)), Heinrich, F. (CoI (Co-Promotor)) & Willems, K. (CoI (Co-Promotor))
1/10/26 → 30/09/30
Project: Toegepast
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HERC78: The Social Study (TSS) – uitbouw van een Belgisch online probabiliteitspanel
Kavadias, D. (Administrative Promotor), Willems, K. (CoI (Co-Promotor)) & Stas, L. (CoI (Co-Promotor))
1/05/26 → 30/06/30
Project: Fundamenteel
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IOF3037: Brubotics: duurzame mens-gerichte robotica
Vanderborght, B. (Administrative Promotor), Verstraten, T. (CoI (Co-Promotor)), De Pauw, K. (CoI (Co-Promotor)), Roelands, B. (CoI (Co-Promotor)), Nowe, A. (CoI (Co-Promotor)), Loeckx, J. (CoI (Co-Promotor)), Jansen, B. (CoI (Co-Promotor)), Munteanu, A. (CoI (Co-Promotor)), Jacobs, A. (CoI (Co-Promotor)), De Witte, N. (CoI (Co-Promotor)), Swinnen, E. (CoI (Co-Promotor)), Beckwée, D. (CoI (Co-Promotor)), Brengman, M. (CoI (Co-Promotor)), Willems, K. (CoI (Co-Promotor)), Van de Perre, G. (CoI (Co-Promotor)), Paolillo, A. (CoI (Co-Promotor)), Aeles, J. (CoI (Co-Promotor)), Secades, L. (Mandataris), Heiremans, L. (Mandataris), El Makrini, I. (CoI (Co-Promotor)), Verrelst, B. (CoI (Co-Promotor)), Lopez Garcia, P. (CoI (Co-Promotor)) & Terryn, S. (CoI (Co-Promotor))
1/01/25 → 31/12/29
Project: Toegepast
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FWOAL1102: De rol van automatische en bewuste mentale inbeelding in multizintuiglijke digitale consumentenomgevingen.
Willems, K. (Administrative Promotor)
1/01/24 → 31/12/27
Project: Fundamenteel
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IOF3029: Huis van Duurzame Transities
Macharis, C. (Administrative Promotor), Galle, W. (CoI (Co-Promotor)), Mommens, K. (CoI (Co-Promotor)), Blondeau, J. (CoI (Co-Promotor)), Runacres, M. (CoI (Co-Promotor)), Oberthur, S. (CoI (Co-Promotor)), Lizarazo Rodriguez, C. L. (CoI (Co-Promotor)), Keserü, I. (CoI (Co-Promotor)), Bram, S. (CoI (Co-Promotor)), Thiery, W. (CoI (Co-Promotor)), Kuppens, T. (CoI (Co-Promotor)), Aerenhouts, D. (CoI (Co-Promotor)), Deliens, T. (CoI (Co-Promotor)), Kalimo, H. (CoI (Co-Promotor)), Meyer, T. (CoI (Co-Promotor)), Shahin, J. (CoI (Co-Promotor)), Trauner, F. (CoI (Co-Promotor)), Buldeo Rai, H. (CoI (Co-Promotor)), Willems, K. (CoI (Co-Promotor)), Bossuyt, F. (CoI (Co-Promotor)), Tysmans, T. (CoI (Co-Promotor)), De Temmerman, N. (CoI (Co-Promotor)), De Laet, L. (CoI (Co-Promotor)), Mertens, E. (CoI (Co-Promotor)), De Proft, F. (CoI (Co-Promotor)), Henrard, K. (CoI (Co-Promotor)), van Heur, B. (CoI (Co-Promotor)), Ginis, V. (CoI (Co-Promotor)), Te Boveldt, G. (CoI (Co-Promotor)), Van Bockhaven, J. (Mandataris), Vermeiren, T. (Mandataris), Betancur Arenas, J. (Mandataris) & Lode, M. L. (Mandataris)
1/01/24 → 31/12/28
Project: Toegepast
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Promoting sustainable foods on Instagram: impact of message source and appeals
Lemmens, F., Brengman, M. & Willems, K., 19 mrt. 2026, In: Journal of Consumer Marketing. blz. 1-24 24 blz.Onderzoeksoutput: Article › peer review
1 Citaat (Scopus) -
Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery
Ven, M., Douce, L., Willems, K., Rademakers, F.A.-M., Brengman, M. & Loupiac, P., 2025, In: Electronic Markets. 35, 1, blz. 1-25 25 blz., 54.Onderzoeksoutput: Article › peer review
Open AccessBestand5 Citaten (Scopus)4 Downloads (Pure) -
Enhancing the Well-Being of Older Adults Through Augmented Reality: A Systematic Literature Review and Future Research Agenda
Ceyssens, C., Verhulst, N. & Willems, K., jul. 2025, In: International Journal of Consumer Studies. 49, 4, 25 blz., e70080.Onderzoeksoutput: Article › peer review
Bestand7 Citaten (Scopus)10 Downloads (Pure) -
The use of implicit measures in service research: Why, how, when and what is the way forward?
Verhulst, N., Slabbinck, H., Willems, K. & Brengman, M., 2 jan. 2025, In: Journal of Services Marketing. 39, 1, blz. 4-19 16 blz.Onderzoeksoutput: Article › peer review
Open AccessBestand6 Citaten (Scopus)37 Downloads (Pure) -
Unpacking preferences for surprise subscription boxes - a Kano-based study of present, former, and non-users
Van Droogenbroeck, E. & Willems, K., okt. 2025, In: Journal of Retailing and Consumer Services. 87, 27 blz., 104326.Onderzoeksoutput: Article › peer review
Open AccessBestand9 Citaten (Scopus)10 Downloads (Pure)
Prijzen
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Best Conference Paper Award
Willems, K. (Recipient), 11 sep. 2011
Prijs: Prize (including medals and awards)
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Best Conference Paper Award
Brengman, M. (Recipient) & Willems, K. (Recipient), 2010
Prijs: Prize (including medals and awards)
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Best Extended Abstract Award (Implementing a humanoid service robot to attract and convert shoppers: An observational study comparing placement strategies
De Gauquier, L. (Recipient), Brengman, M. (Recipient), Willems, K. (Recipient), Cao, H. L. (Recipient) & Vanderborght, B. (Recipient), 4 sep. 2020
Prijs: Prize (including medals and awards)
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CERR 2016 Highly Commended Research Paper
Willems, K. (Recipient), 4 jun. 2016
Prijs: Prize (including medals and awards)
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Highly commended paper
Van De Sanden, S. (Recipient), Willems, K. (Recipient) & Brengman, M. (Recipient), jun. 2016
Prijs: Prize (including medals and awards)
Activiteiten
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The effect of VR and haptic feedback devices on online consumer decision making
Doucé, L. (Speaker), Thys, J. (Contributor), Van De Sanden, S. (Contributor), Willems, K. (Contributor), Vanacken, D. (Contributor) & Rovelo Ruiz, G. (Contributor)
7 jul. 2025 → 10 jul. 2025Activiteit: Talk or presentation at a conference
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Hoe kunnen AI-gestuurde camera’s ingezet worden om digitale schermcommunicatie op een privacyvriendelijke manier te optimaliseren?
Van De Sanden, S. (Speaker), Brengman, M. (Contributor) & Willems, K. (Contributor)
6 okt. 2025Activiteit: Talk or presentation at a workshop/seminar
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How in-store technology complements the store: A niche gratification study of interactive kiosks
Meents, S. (Contributor), Verhagen, T. (Contributor), Van De Sanden, S. (Speaker), Willems, K. (Contributor) & Brengman, M. (Contributor)
7 jul. 2025 → 10 jul. 2025Activiteit: Talk or presentation at a conference
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Unraveling the Subscription Puzzle: Applying Kano's Method to Understand Preferences of Present, Future, and Past Customers
Van Droogenbroeck, E. (Speaker) & Willems, K. (Contributor)
jun. 2024Activiteit: Talk or presentation at a conference
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MEASURING CUSTOMER EXPERIENCE IN ONLINE SERVICES: A KANO-BASED PROCESS VIEW ON THE TCQ PARADIGM
Vanzeebroeck, S. (Speaker), Van De Sanden, S. (Contributor) & Willems, K. (Contributor)
22 mei 2024Activiteit: Talk or presentation at a conference
Bestand
Knipsels
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Onderzoek: zo haalt u het beste uit uw Digital Signage
Willems, K., Brengman, M. & Van De Sanden, S.
5/03/18
1 Mediabijdrage
Pers / media: !!Research
Scriptie
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A Content Analysis of Social Media Campaigns on Dairy Consumption
Primakov, M. ((PhD) Student), Willems, K. (Promotor) & Martinez Ramirez, L. (Jury), mei 2024Scriptie/Masterproef: Master's Thesis
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Content analyse rond vlees en vleesvervangers op Instagram
Samson, A. J. C. ((PhD) Student), Willems, K. (Promotor) & Distelmans, M. P. D. (Jury), mei 2024Scriptie/Masterproef: Master's Thesis
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De invloed van het ervaren van pleasure versus displeasure in een winkelatmosfeer op de intentie tot het plegen van winkeldiefstal onder adolescenten
van Everdingen, M. ((PhD) Student), Willems, K. (Promotor) & Valaert, T. (Jury), 2015Scriptie/Masterproef: Master's Thesis
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De kracht van verbeelding: Een doortastend onderzoek naar de effecten van haptische mentale beeldvorming in een online shopping context.
Uyttersprot, N. ((PhD) Student), Willems, K. (Promotor) & van de Graaf, I. (Jury), aug. 2024Scriptie/Masterproef: Master's Thesis
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De rol van vertrouwen binnen de deeleconomie: De case van Airbnb
Fiers, M. ((PhD) Student), Willems, K. (Promotor), Van Dyck, A. (Co-promotor) & Talboom, S. (Jury), aug. 2014Scriptie/Masterproef: Master's Thesis