Projecten per jaar
Persoonlijk profiel
Externe posities
Vrije Universiteit Brussel
Vingerafdruk
- 1 Soortgelijke profielen
Samenwerkingen en hoofdonderzoeksgebieden uit de afgelopen vijf jaar
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IOF3037: Brubotics: duurzame mens-gerichte robotica
Vanderborght, B. (Administrative Promotor), Verstraten, T. (CoI (Co-Promotor)), De Pauw, K. (CoI (Co-Promotor)), Roelands, B. (CoI (Co-Promotor)), Nowe, A. (CoI (Co-Promotor)), Loeckx, J. (CoI (Co-Promotor)), Jansen, B. (CoI (Co-Promotor)), Munteanu, A. (CoI (Co-Promotor)), Jacobs, A. (CoI (Co-Promotor)), De Witte, N. (CoI (Co-Promotor)), Swinnen, E. (CoI (Co-Promotor)), Beckwée, D. (CoI (Co-Promotor)), Brengman, M. (CoI (Co-Promotor)), Willems, K. (CoI (Co-Promotor)), Van de Perre, G. (CoI (Co-Promotor)), Paolillo, A. (CoI (Co-Promotor)), Aeles, J. (CoI (Co-Promotor)), Secades, L. (Mandataris), Heiremans, L. (Mandataris), El Makrini, I. (CoI (Co-Promotor)), Verrelst, B. (CoI (Co-Promotor)), Lopez Garcia, P. (CoI (Co-Promotor)) & Terryn, S. (CoI (Co-Promotor))
1/01/25 → 31/12/29
Project: Toegepast
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IOF3028: SHALGO - Een valorisatie programma voor sociaal-maatschappelijk onderzoek mbt algoritmische systemen
Ballon, P. (Administrative Promotor), Van Audenhove, L. (CoI (Co-Promotor)), Raats, T. (CoI (Co-Promotor)), Picone, I. (CoI (Co-Promotor)), Willems, K. (CoI (Co-Promotor)), Brengman, M. (CoI (Co-Promotor)), Van den Broeck, W. (CoI (Co-Promotor)), Morganti, L. (CoI (Co-Promotor)), Marien, I. (CoI (Co-Promotor)), Jacobs, A. (CoI (Co-Promotor)), Heyman, R. (CoI (Co-Promotor)), Ranaivoson, H. (CoI (Co-Promotor)), Smets, A. (CoI (Co-Promotor)), Kalogeropoulos, A. (CoI (Co-Promotor)), Delaere, S. (Mandataris) & Lievens, B. (Mandataris)
1/01/24 → 31/12/28
Project: Toegepast
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FWOTM1093: Een zoektocht naar de ideale merknaam: De invloed van fysische merknaam eigenschappen op geheugen, voorkeur en merk performantie.
Zee, J. S. (Mandataris), Willems, K. (Administrative Promotor), Brengman, M. (Administrative Promotor), Willems, K. (Co-Promoter), Brengman, M. (Co-Promoter) & Desmet, T. (Co-Promoter)
1/11/21 → 31/10/26
Project: Fundamenteel
Bestand -
IOF3014: GEAR: BruBotics, het Brusselse Mens-Robot Onderzoekscentrum van de VUB
Vanderborght, B. (Administrative Promotor), Lefeber, D. (Co-Promoter), Meeusen, R. (Co-Promoter), De Pauw, K. (Co-Promoter), Nowe, A. (Co-Promoter), Loeckx, J. (Co-Promoter), Jansen, B. (Co-Promoter), Jacobs, A. (Co-Promoter), Verté, D. (Co-Promoter), De Witte, N. (Co-Promoter), Kerckhofs, E. (Co-Promoter), Swinnen, E. (Co-Promoter), Brengman, M. (Co-Promoter), Willems, K. (Co-Promoter), Van De Velde, G.-M. (Mandataris), De Bock, S. (Mandataris), Lopez Garcia, P. (Mandataris), Gavrila Laic, R. A. (Mandataris), De Canck, H. (Mandataris), Vierendeels, L. (Mandataris), Beckers, S. (Mandataris) & Grosu, S. (Mandataris)
1/01/20 → 31/12/25
Project: Toegepast
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VLAIM2: Innovatiemandaat fase 1: Gepersonaliseerde digital signage communicatie in fysieke retail
Willems, K. (Administrative Promotor), Brengman, M. (Co-Promoter) & Van De Sanden, S. (PI (Promotor, Principal Investigator))
1/09/21 → 31/08/22
Project: Toegepast
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Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery
Ven, M., Douce, L., Willems, K., Rademakers, F. A-M., Brengman, M. & Loupiac, P., 2025, In: Electronic Markets. 35, 1, blz. 1-25 25 blz., 54.Onderzoeksoutput: Article › peer review
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Pro-Vax, Anti-Vax, or Shades of Gray? Segmenting Consumers Based on Attitudes to Vaccination
Rigoni, D., Desmet, T. & Brengman, M., okt. 2025, In: Health Education and Behavior. 52, 5, blz. 584-596 13 blz.Onderzoeksoutput: Article › peer review
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The use of implicit measures in service research: Why, how, when and what is the way forward?
Verhulst, N., Slabbinck, H., Willems, K. & Brengman, M., 2 jan. 2025, In: Journal of Services Marketing. 39, 1, blz. 4-19 16 blz.Onderzoeksoutput: Article › peer review
Open AccessBestand3 Citaten (Scopus)17 Downloads (Pure) -
Pathways to Facebook addiction: A cross-sectional study exploring the relationship between Facebook addiction and activity and the mediating role of self-image congruence & Facebook commitment.
Hellemans, J., Priem, A., Willems, K. & Brengman, M., jul. 2024, Journal of behavioral addictions: Abstracts of the 9th International Conference on Behavioral Addictions. Demetrovics, Z. (uitgave). July uitgave AKADÉMIAI KIADÓ MEMBER OF WOLTERS KLUWER GROUP, Vol. 13. blz. 224-224 1 blz. E2Onderzoeksoutput: Conference paper
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Visualizing choices: Assessing augmented reality's influence on choice difficulty across maximizers and satisficers
Ven, M., Rademakers, F.A.-M., Doucé, L., Willems, K., Brengman, M. & Loupiac, P., 12 jun. 2024, Proceedings Book AIRSI2024. Universidad de Zaragoza, blz. 170-174 5 blz.Onderzoeksoutput: Conference paper
Open Access
Prijzen
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Best Conference Paper Award
Brengman, Malaika (Recipient) & Willems, Kim (Recipient), 2010
Prijs: Prize (including medals and awards)
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Best Extended Abstract Award (Implementing a humanoid service robot to attract and convert shoppers: An observational study comparing placement strategies
De Gauquier, Laurens (Recipient), Brengman, Malaika (Recipient), Willems, Kim (Recipient), Cao, Hoang Long (Recipient) & Vanderborght, Bram (Recipient), 4 sep. 2020
Prijs: Prize (including medals and awards)
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Highly commended paper
Van De Sanden, Stephanie (Recipient), Willems, Kim (Recipient) & Brengman, Malaika (Recipient), jun. 2016
Prijs: Prize (including medals and awards)
Activiteiten
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How in-store technology complements the store: A niche gratification study of interactive kiosks
Meents, S. (Contributor), Verhagen, T. (Contributor), Van De Sanden, S. (Speaker), Willems, K. (Contributor) & Brengman, M. (Contributor)
7 jul. 2025 → 10 jul. 2025Activiteit: Talk or presentation at a conference
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The Sense or Nonsense of Implicit Measures in Service Research
Verhulst, N. (Speaker), Willems, K. (Contributor), Slabbinck, H. (Contributor), Brengman, M. (Contributor), Desmet, T. (Contributor) & Rigoni, D. (Speaker)
2023 → …Activiteit: Talk or presentation at a conference
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Member of the advisory committee of PhD candidate Christina Charmpi (Evenement)
Brengman, M. (Member)
24 mrt. 2022Activiteit: Member of PhD committee
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Jury member at the PhD defence of Jason Jahir Roncancio Marin (Evenement)
Brengman, M. (Jury)
29 mrt. 2022Activiteit: Member of PhD committee
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Jury member at the PhD defence of Christina Charmpi (Evenement)
Brengman, M. (Jury)
24 mrt. 2022Activiteit: Member of PhD committee
Knipsels
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Van ijs maken tot latte art: Brusselse bedrijven spelen zich in de kijker met workshops
11/04/25
1 Mediabijdrage
Pers / media: !!Expert Comment
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Waarom stappen zo weinig spaarders over, ondanks de lage rentes bij hun huisbank?
7/06/23
1 Mediabijdrage
Pers / media: !!Expert Comment
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Hoge energieprijzen dwingen tot bewuste keuzes
6/07/22 → 7/07/22
2 Mediabijdrages
Pers / media: !!Expert Comment
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Ja, het leven is duur. Maar zo houdt u het onder controle
1/06/22 → 2/06/22
2 Mediabijdrages
Pers / media: !!Expert Comment
Scriptie
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A Motivation-Based Typology of Airbnb Users in Latin America
Auteur: Cantillo Escobar, A. F., Brengman, M. & Cauwelier, K., aug. 2024Scriptie/Masterproef: Master's Thesis
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Enriching the Digital Consumer Experience: Studying the Role of Virtual Reality, Augmented Reality and Touch Technologies
Auteur: Van Kerrebroeck, H., Willems, K., Brengman, M. & De Troyer, O., 11 dec. 2017Scriptie/Masterproef: Doctoral Thesis
Bestand -
Impact van AI-gegenereerde Gepersonaliseerde Aanbevelingen op Consumentenervaringen: Een Casestudie bij Delhaize.
Auteur: Khachatryan, A., Brengman, M. & Grégoire, E., mei 2024Scriptie/Masterproef: Master's Thesis
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Impact van de COVID-19 crisis op het koopgedrag van de consument.
Auteur: Bijnens, S., Brengman, M. & Dirkx, I., dec. 2023Scriptie/Masterproef: Master's Thesis
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Introducing & Positioning New Products
Auteur: Brengman, M. & Moenaert, R., 1 dec. 1997Begeleider: Moenaert, R. (Externe persoon) (Promotor)
Scriptie/Masterproef: Master-after-master