Consumer processing of digital signage in-store: effects of processing fluency

Onderzoeksoutput: Conference paper

Originele taal-2	English
Titel	Proceedings of the 26th recent advances in retailing and services science
Redacteuren	Harry Timmermans, Soora Rasouli
Uitgeverij	RARCS
Pagina's	74-74
Aantal pagina's	1
Status	Published - 2019
Evenement	Recent advances in retailing and services science - Tallinn, Estonia Duur: 8 jul. 2019 → 11 jul. 2019 Congresnummer: 26

Conference	Recent advances in retailing and services science
Verkorte titel	RARCS
Land/Regio	Estonia
Stad	Tallinn
Periode	8/07/19 → 11/07/19

Citeer dit

@inproceedings{1eeea3110f9a403ca165a21f8d5f1a9f,

title = "Consumer processing of digital signage in-store: effects of processing fluency",

author = "{Van De Sanden}, Stephanie and Kim Willems and Malaika Brengman",

year = "2019",

language = "English",

pages = "74--74",

editor = "Harry Timmermans and Soora Rasouli",

booktitle = "Proceedings of the 26th recent advances in retailing and services science",

publisher = "RARCS",

note = "Recent advances in retailing and services science ; Conference date: 08-07-2019 Through 11-07-2019",

}

TY - GEN

T1 - Consumer processing of digital signage in-store: effects of processing fluency

AU - Van De Sanden, Stephanie

AU - Willems, Kim

AU - Brengman, Malaika

N1 - Conference code: 26

PY - 2019

Y1 - 2019

M3 - Conference paper

SP - 74

EP - 74

BT - Proceedings of the 26th recent advances in retailing and services science

A2 - Timmermans, Harry

A2 - Rasouli, Soora

PB - RARCS

T2 - Recent advances in retailing and services science

Y2 - 8 July 2019 through 11 July 2019

ER -