Samenvatting
In this article, we will focus on profiling in the commercial sector and specifically
on the use of customer profiles on the Internet. This forms part of the broader
development of e-commerce. It is important to distinguish here between
individual profiles - which are the result of mining a particular individual's data
- and group profiles, which result from pattern recognition at an aggregate
level. We will look mainly at the way the latter are utilised by the industry, with
what motives, and how this may affect consumers. We will conclude by briefly
considering the legal and technical instruments that could counter undesirable
consequences.
on the use of customer profiles on the Internet. This forms part of the broader
development of e-commerce. It is important to distinguish here between
individual profiles - which are the result of mining a particular individual's data
- and group profiles, which result from pattern recognition at an aggregate
level. We will look mainly at the way the latter are utilised by the industry, with
what motives, and how this may affect consumers. We will conclude by briefly
considering the legal and technical instruments that could counter undesirable
consequences.
| Originele taal-2 | English |
|---|---|
| Titel | Databases - The promises of ICT, the hunger for information, and digital autonomy |
| Redacteuren | G. Munnichs, M. Schuijff, M. Besters |
| Uitgeverij | Rathenau Instituut |
| Pagina's | 62-71 |
| ISBN van geprinte versie | 978-90-77364-41-3 |
| Status | Published - 1 jan 2012 |