D4.1 - Social Requirement Analysis - v1

This document presents the methodology used and the results of the first user research. Through an analysis of the existing Privacy Enhancing Tools and the different privacy strategies employed by users it proposes some insights into the underlying mechanisms of the privacy paradox, taking into account issues of awareness and capabilities. In the final part of this deliverable a first concretization of the gathered insights into a list of social requirements for the USEMP tool will be deduced. The methodology used was desk research, a small-scale survey and focus group interviews.