Digital Signage in the Store Atmosphere: Balancing Gains and Pains

Stephanie Van De Sanden; Kim Willems; Ingrid Poncin; Malaika Brengman

doi:10.1108/978-1-83867-663-620201010

Digital Signage in the Store Atmosphere: Balancing Gains and Pains

Stephanie Van De Sanden, Kim Willems, Ingrid Poncin, Malaika Brengman

Onderzoeksoutput: Chapter › Research › peer review

Originele taal-2	Dutch
Titel	Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
Redacteuren	Eleonora Pantano
Uitgeverij	Emerald Group Publishing Ltd.
Hoofdstuk	4
Pagina's	53-69
Uitgave	First edition
ISBN van elektronische versie	978-1-83867-663-6
ISBN van geprinte versie	978-1-83867-664-3
DOI's	https://doi.org/10.1108/978-1-83867-663-620201010
Status	Published - 2020

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10.1108/978-1-83867-663-620201010

Citeer dit

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Digital Signage in the Store Atmosphere: Balancing Gains and Pains. / Van De Sanden, Stephanie ; Willems, Kim; Poncin, Ingrid; Brengman, Malaika.

Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation. redactie / Eleonora Pantano. First edition. redactie Emerald Group Publishing Ltd., 2020. blz. 53-69.

Onderzoeksoutput: Chapter › Research › peer review

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