Entrepreneurship: Introduction to Business Plans

This book is designed as a guide to assist entrepreneurs in structuring their business planning activities. A business plan is a dynamic document, used for many purposes and for several kinds of readers. The content and structure of a business plan says a great deal to a potential investor about the care and attention paid to the planning process, and therefore to the success of the business. Understanding of an industry, related industries and other socio-economic factors helps an entrepreneur position his business idea at the right time in the right place. A great entrepreneur has to be able to take the pulse of the market, and understand its future development.

The key to a successful business is finding the right business model for the resources and current situation of the business. A unique model is difficult to reproduce by a competitor, and can provide the founders with a specific competitive advantage. So how does an entrepreneur find this special business model? By doing his homework to create the right solution, of course along with a little bit of luck.

This book will provide direction to the significant homework that has to be done to create that unique business model that will lead to success.