Samenvatting
Knowing who your users are and what they are doing online has many
advantages for media companies, as they can understand their audience better
and offer them more relevant content and advertising. The use of cookie
walls is a common tracking practice (Helberger, 2013), but also other
innovations enable keeping track of audiences by turning anonymous users
into registered ones.
In this paper we will discuss a Belgian initiative of the main media
organizations (newspapers, magazines and broadcasters) called ‘Media ID’
which will be commercially launched in the next months. Media ID is a single
sign on authentication system that enables users to access all online
services of the joined media groups with one login and password. This
cooperation of local media players is an almost unique initiative in Europe,
with the exception of the fairly similar Piano project in Slovenia,
Slovakia and Poland. For the media organizations, this service enables them
to easier identify and keep track of their online users. For users, the main
benefit is that they do not need different logins and passwords for each
website or service. However, privacy concerns and trust issues might hold
users back in fully adopting the service.
advantages for media companies, as they can understand their audience better
and offer them more relevant content and advertising. The use of cookie
walls is a common tracking practice (Helberger, 2013), but also other
innovations enable keeping track of audiences by turning anonymous users
into registered ones.
In this paper we will discuss a Belgian initiative of the main media
organizations (newspapers, magazines and broadcasters) called ‘Media ID’
which will be commercially launched in the next months. Media ID is a single
sign on authentication system that enables users to access all online
services of the joined media groups with one login and password. This
cooperation of local media players is an almost unique initiative in Europe,
with the exception of the fairly similar Piano project in Slovenia,
Slovakia and Poland. For the media organizations, this service enables them
to easier identify and keep track of their online users. For users, the main
benefit is that they do not need different logins and passwords for each
website or service. However, privacy concerns and trust issues might hold
users back in fully adopting the service.
| Originele taal-2 | English |
|---|---|
| Titel | IAMCR 2015 Conference |
| Status | Published - 2015 |
| Evenement | IAMCR 2015 - Annual Conference of the International Association for Media and Communication Research - University of Québec in Montreal, Montreal, Canada Duur: 12 jul. 2015 → 16 jul. 2015 |
Conference
| Conference | IAMCR 2015 - Annual Conference of the International Association for Media and Communication Research |
|---|---|
| Land/Regio | Canada |
| Stad | Montreal |
| Periode | 12/07/15 → 16/07/15 |