From successful differentiation in retailing to store equity

Kim Willems, Gilbert Swinnen

Onderzoeksoutput: Meeting abstract (Book)

Samenvatting

Although some important conceptual and empirical studies have been published with regard to retailer differentiation (e.g. Rudolph and Becker, 2003), a comprehensive framework regarding the design and implementation of a successful differentiation strategy, integrating antecedents, consequences and possible moderating and/or mediating factors is still lacking. Therefore, this doctoral research aims to analyse retail differentiation mainly from a consumer perspective, namely how consumers process these retail efforts and how their reactions can be quantified in the concept of 'store equity'.
Originele taal-2English
TitelPhD Research in Business Economics and Management (PREBEM) Conference 2008, Amersfoort (Netherlands), 10 November 2008
UitgeverijNOBEM – The Netherlands Organization for Researchers in Business Economics and Management
StatusPublished - 2008
EvenementUnknown -
Duur: 1 jan 2008 → …

Publicatie series

NaamPhD Research in Business Economics and Management (PREBEM) Conference 2008, Amersfoort (Netherlands), 10 November 2008

Conference

ConferenceUnknown
Periode1/01/08 → …

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