In-store proximity marketing: Experimenting with digital point-of-sales communication

Onderzoeksoutput: Meeting abstract (Book)

Originele taal-2English
TitelProceedings of the 3rd Colloquium on European Research in Retailing
RedacteurenXavier Brusset, Herbert Kotzab, Christoph Teller
Plaats van productieFrance
UitgeverijCERR
Pagina's332-337
Aantal pagina's5
Volume3
ISBN van elektronische versie978-2-9549997-1-5
StatusPublished - 2016
EvenementColloquium on European Research in Retailing: The store and the Internet of Things (IoT): retail operations, marketing and beyond - Toulouse Business School, Toulouse, France
Duur: 2 jun 20164 jun 2016
http://cerr.sciencesconf.org/

Conference

ConferenceColloquium on European Research in Retailing
Verkorte titelCERR
LandFrance
StadToulouse
Periode2/06/164/06/16
Internet adres

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