In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication

Business & Economics

• Point of Sale 100%
• Construal Level Theory 78%
• Proximity 78%
• Marketing Communications 57%
• Field Experiment 57%
• Purchase Decision 55%
• Communication 49%
• In-Store Marketing 47%
• Marketing 46%
• Store Location 39%
• Retail Services 34%
• Price Promotions 34%
• Coffee 30%
• Experimental Design 27%
• Purchase Intention 25%
• Exploratory Study 23%
• Costs 21%
• Purchase 17%
• Experiment 16%
• Design Methodology 12%

Earth & Environmental Sciences

• purchase 91%
• marketing 86%
• appeal 73%
• communication 63%
• field experiment 36%
• decision 26%
• coffee 24%
• experimental design 21%
• price 16%
• services 13%
• methodology 11%
• cost 10%
• experiment 8%
• effect 4%